I’ll never
know. But I hope they say she’s kind of left of center. But right on strategy.
That she sure has moved around a lot. And that it’s a good
thing, because she’s not locked in, or stale, or bored. Or scared. She can roll
with the punches and may even throw some well-placed ones, if needed. They may
say she likes attacking a fresh project and does so with verve. And wit. And street
smarts. And book smarts.
I'm sure they'd say I know that a product or a brand is a living, breathing
thing. A thing that requires one-on-one time with the right audience to thrive.
She knows that a brand is something that people have long-term relationships
with, or have forgotten about, or need some straight talk about. I hope they
say that when it comes to branding, I know how to make introductions or give
compelling reminders or get all up in your face in a way that makes you laugh.
Or remember. Or think. Or all of the above.
I’m just guessing here, but I bet they’d say that I understand that technology is really just about the human connection to machine. And that, no matter how deep in the tech world you go, I may not understand the technology, but I know that the ideas behind it aren’t boring.
After reading my work, I certainly hope they say that I have an intimate relationship with language, respecting its boundaries, making it work for me and, when the time is right, breaking those boundaries of convention for the sake of creativity that connects with its intended.
I know I can sell an idea, charm a client, talk the talk and walk the walk, all without sacrificing the big idea or watering down the agreed-upon strategy. So, I’m pretty sure they say I can stand behind my work and connect the dots to make a room of people hook into my line of thinking.
So, when I leave the room, who really knows what they say.
But I say, leave the words to me. I got you covered.