ROOT DOWN PRODUCTIONS
senior copywriter / creative director / 2015-present
As an independent copywriter and creative director, I deliver strategy, copywriting, scriptwriting, and big ideas that are on-brand, targeted, relevant and unexpected. ADP, Advance Auto Parts, Ally Bank, BCBS, Cisco, Coastal Credit Union, Cree, Duke Energy, Hospital Corporation of America, HP, IBM, Intel, Lenovo, Logitech, Maaco, Meineke, Quintiles, Republic Wireless, Sprite, Sonic Automotive, Sony, SunTrust Bank, Synchrony Bank, Trane, UNC, Vidant Health
CENTERLINE DIGITAL
associate creative director / copywriter / film director / 2011-2015 / raleigh, nc
Led the strategy, concept, design, writing and creation of digital projects (animation, film, interactive, web). Wrote/directed films from scripting through post. Mentored teams of writers/editors/motion designers/composers. Managed a successful $1.2M integrated campaign for IBM z Systems product launch. First Citizens Bank GE, Hopscotch Music Festival, IBM, JP Morgan Chase, Physicians Pharmacy Alliance, ShelterBox
OGILVY AND MATHER
freelance copywriter / 2010-2011 / durham, nc
Concepted/wrote campaigns and collateral projects, from pitch through production. British Airways, LabCorp, PPD
DUKE ENERGY
senior copywriter / 2005-2010 / raleigh, nc
Developed/wrote ad content and internal marketing, working as Duke's (previously Progress Energy's) in-house agency. Created/produced a highly successful energy-efficiency campaign, "Save the Watts."
FRENCH WEST VAUGHAN
senior copywriter/ 2004-2005 / raleigh, nc
Concepted/wrote TV, radio and print projects and campaigns. Helped grow the advertising arm of an established PR business. Bulleit Bourbon, CARQUEST Auto Parts, Lily of France, NC State University, Nestea, Wrangler Home
ACADEMY OF ART COLLEGE
copywriting instructor / 2001-2002 / san francisco, ca
Taught several copywriting classes on how to write copy that's more interesting than this.
DIGITAS
freelance copywriter / 2001-2002 / san francisco, ca
Hewlett-Packard, Intel
ARNOLD WORLDWIDE
copywriter / 1999-2002 / san francisco, ca
Created/wrote/produced TV, print, radio, outdoor. Helped large brands and upstarts develop a voice in the new dot com economy. BabyCenter.com, eHow.com, eve.com, eWanted.com, Forest Glen Winery, Hasbro/Games.com, Kintana, Logitech, Macy's, NextCard Visa, Qualcomm
BBDO WORLDWIDE
copywriter / 1993-1996 / atlanta, ga
Developed concepts and campaigns for major brands. Helped Delta expand transatlantic business. BellSouth, Delta Air Lines, Georgia-Pacific, Hardee's, Maxfli, Wachovia Bank, U.S. Dept. of Housing and Urban Development
Portfolio Center - Copywriting
University of Florida - Journalism/Advertising
portfolio - kerryskiles.com | phone - 919.740.7054 | email - kerryskiles@me.com