CAREER HIGHLIGHTS
- Led creative development for global brands such as IBM, Lenovo + Creative Mornings
- Created branded content + films across tech, healthcare, finance, arts + education sectors
- Built + led creative teams across agency, client-side + independent environments
- Crafted brand platform for credit union that earned 50M impressions + 531 leads in three nonths
- Led large integrated campaigns featuring documentary storytelling, digital content, live experiences, thought leadership, app development + brand activations
- Founded + helped grow Wilmington’s chapter of global CreativeMornings network, connecting local creatives through monthly storytelling events + community engagement
CORE EXPERTISE
Creative Direction, Brand Storytelling, Campaign Development, Film + Video Direction, Brand + Content Strategy, Copywriting, Scriptwriting, Messaging, Live Experiences
CREATIVE MORNINGS
founder / creative director / host / 2024-present
I manage a team and lead programming, marketing, storytelling, video production, partnerships + events for Wilmington’s Creative Mornings chapter, a speaker series for the creative community.
ROOT DOWN PRODUCTIONS
creative director / writer / filmmaker / 2015-present
As an independent storyteller, creative director + filmmaker, I lead strategy, messaging, creative development, writing + production for orgs looking to translate complex ideas into compelling stories through writing, film, video + digital content. Projects: documentary films, branded storytelling + multi-channel campaigns. Amazon, Lenovo, IBM, Capital One, UKG, Cucalorus (film festival) ,Phononic, Coastal Credit Union, Advance Auto Parts, Maaco, Meineke, Ally Bank, Cisco, Synchrony Bank, Komodo Health, Johns Hopkins University, AliveCor, Downtown Raleigh Alliance, Enterprise, Janssen
CENTERLINE DIGITAL
creative director / copywriter / film director / 2011-2015 / raleigh, nc
Wrote + directed documentary films, brand videos + multimedia projects from strategy + concept development to execution through post-production. Mentored writers + creative teams. Led creative development of $1.2M integrated campaign for IBM Z that boosted market share and drove 118% YoY growth. IBM, Hopscotch Music Festival
DUKE ENERGY
senior copywriter / scriptwriter / 2005-2010 / raleigh, nc
Crafted marketing communications as part of the company’s in-house agency. Created + produced a highly successful integrated sustainability campaign, "Save the Watts" (TV, radio, web, print).
FRENCH WEST VAUGHAN
senior copywriter / scriptwriter / 2004-2005 / raleigh, nc
Concepted + wrote TV, radio and print projects and campaigns. Helped grow the advertising arm of an established PR business. Bulleit Bourbon, CARQUEST Auto Parts, Lily of France, NC State University, Nestea, Wrangler Home
ACADEMY OF ART UNIVERSITY
copywriting instructor / 2001-2002 / san francisco, ca
Taught university-level courses in copywriting, concept development + concepting. Mentored students + helped them develop storytelling, communication + concepting skills.
Portfolio Center - Copywriting
University of Florida - Journalism/Advertising
portfolio - kerryskiles.com | phone - 919.740.7054 | email - kerryskiles@me.com